Businesses often have to struggle with city laws and ordinances for gaining business mileage by installing outdoor billboards. But outlook of local authorities towards outdoor digital billboards signs is surely changing.
The latest sign comes from Baldwin Park, a city located in Los Angeles County, California, United States. An outdoor advertising firm recently pitched to change three of its signs in the city into digital displays. Presently, 2003 ordinance prohibits the installation of new billboards in the city.
There is no denying that an electronic billboard can help a business owner in generating additional revenue and save on advertising. While the decision taken in the council meeting will affect only the advertising firm, the news surely signals a positive change in perception.
AD Systems, leading supplier of digital displays and LED display boards, believes stringent city laws will make space to help local businesses become competitive by using modern digital aids. With its vast range of indoor-outdoor display products, it helps store owners in engaging target audience.