Modern digital billboards come with functionality that helps in tracking billboard performance and work hours. Automated display systems from AD Systems come with power saving and monitoring features.....FAQs
Most of the digital display companies state that their outdoor products can take extreme weather but the truth is that only hi-definition quality display can stand desert heat, torrential rains, high winds, snow and ice. So, before finalizing your digital billboard purchase, make sure that you are buying from a supplier with market reputation and industry experience......FAQs
With the advancement in technology, the cost of digital billboards has come down significantly in the past decade. That said, the billboard prices are still high for small and medium business owners. AD Systems is one display manufacturer that makes digital displays affordable by giving attractive financing options and five year warranty.......FAQs
I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite and the lower resolution optimized product is still extremely popular for longer reads, there has been a surge in orders for high-resolution 16mm displays in the billboard market. Although the 16mm is unlikely to supplant the others as the second most popular option any time soon, the orders are steadily increasing. So, why the shift? I believe there are a few reasons.
1. The 16mm is the "19mm/20mm of 2011" — Customers can now buy a 16mm bulletin for about the same price as a 19mm/20mm bulletin a couple of years ago. With a 16mm, images are considerably crisper because they have about 25 percent more pixels per square foot than the 19mm/20mm. Customers with high-quality locations were not hesitant to buy the 19mm/20mm product at 2011's prices, so the 16mm prices available today provide returns that are just as strong.
2. Advertiser sophistication — With each passing year, agencies and advertisers are becoming savvier in their evaluation of image quality. Pixel pitch is not the end-all-be-all of image quality (a litany of factors contribute to a high-quality image that lasts; factors such as component quality, contrast and whole-sign color and brightness calibration are just a few), nevertheless, at the end of the day, pixel pitch is the easiest to observe to the layman. As a result, I think billboard operators are "giving 'em what they want" — and that is higher resolution product.
3. Innovators and early adopters become the early majority — Marketing's classic product adoption curve tells us that the first adopters of a new technology, a group known as the Innovators, accounts for approximately 2.5 percent of any given technology market. They are followed by the Early Adopters, and together these groups of technology enthusiasts and visionaries account for about 16 percent of a market. Coincidentally, that is not far from the 16mm adoption rate I have observed in the first half of 2013. This trend is significant because according to Everett Rogers's Diffusion of Innovations Theory, the Early Majority, which alone accounts for 34 percent of the market, follows these early groups. Geoffrey A. Moore's "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" is a great resource if you are interested in learning more about the product adoption curve
4. Keeping up with the Joneses — Many billboard operators keep a close watch on what their competitors are doing. Once a 16mm board goes into a market, others follow in short order. No operator wants to find himself at a competitive disadvantage — and this higher resolution "one-upmanship" is a perfect example. As more billboard operators choose 16mm digital billboards, the demand for these models will only grow.
What does the future hold? I would not be surprised to see this trend continue. Prices have come down across the board, advertisers have become more in-tune with image quality, and 16mm displays are continuing to pop up. It might be time to consider a 16mm for your next digital display.
Reaching out to the target audience is critical in today’s business environment, and advertising has surely come up as the most important means to achieve the goal. While the field is dominated by print and digital media, some businesses also carry the potential to advertise and earn revenue by displaying advertisements. Below are some businesses with huge display advertising potential;
People watch a movie to have a good time. A theatre that entertains good number of footfalls each day can explore advertising options by installing outdoor LED displays. Consumer goods and local brands can be advertised through such screens. At times of animation movie screening, the advertising space can be used to pitch kids’ products, clothing and merchandise.
Being the popular neighborhood store has its share of benefits. Electronic advertising system is popularly used to influence buyer behavior to sell products with better margins. Big brands want their product to stand apart from other substitutes, and to accomplish this, they are more than glad to use pre-installed displays. Stores owners also use indoor digital screens to advertise unrelated products such as concert tickets.
Shopping malls are huge structures, and pack multiple brands at a same place. Outlets that want their customers to come straight to their doorstep communicate through outdoor digital billboards and signage. Display placement and creativity are important factors to catch passerby’s attention. Advertising through displays is cost effective and promises results.
Even small stores can earn recurring income by using digital displays to run third party advertisements. Employ the best quality displays pays in the long term as they come with longer lifespan and warranty.
Businesses all over the world are nowadays using their physical addresses to generate additional revenue. Advertising is a lucrative option if you have the audience, footfalls and right set of digital display machines.
AD Systems offers fully integrated communications and identity solutions to small business and global brands. It offers a vast range of affordable led message displays at competitive prices.
Digital systems are all around us; they tell us about flight schedules and arrivals at airports while in industries, they are used to convey messages to workers. Digital machines serve a variety of communication purposes but in some fields, they directly play the role of money-spinner. Retail stores achieve a variety of business goals with the help of such electronic installations. Here are some ways in which small & big retail businesses are benefiting from digital sign networks;
Influencing buyer decision making
Modern buyers have no dearth of choices and retailers have the obligation to keep all the options in front of their buyers. In such a scenario, pushing up the sale of products with maximum margins becomes a challenge. Digital LED Signs are being used to put such products in spotlight for greater revenue. Signage is presently used to show product features, discounts and attractive deals. This way, they influence buyer decision making and bring maximum benefit to store owners.
Enhancing shopping experience
Shoppers prefer visiting stores that brings good deals and also make effort to simplify the task of product search. While staff is there to assist shoppers, maintaining a bigger one only means greater number of pay checks to sign. With a sophisticated network of electronic signs at place, shoppers can be informed about latest attractions and product additions. LED display sign boards is also popularly used to communicate with team members. Big stores go for info-directors to guide shoppers and add to their shopping experience.
Eliminating cost of print campaigns
Business owners who don’t use digital machines in their establishments usually run print campaigns for greater business traffic. Considering present printing and ever changing advertisement needs, the monthly bill for such campaigns can burn a hole in any store owner’s pocket. Getting a network of LED display board on the other hand is a onetime investment which pays business benefit for a long period of time. Multiple promotions can be run on such displays and greater business benefit can be received.
In addition to running promotion campaigns for business benefit, store owners nowadays also sell advertising space on their displays to suppliers and third parties. This way, not only business achieves its objective of self promotion but also generates a monthly source of revenue. Suppliers nowadays want their offering to have an edge over close substitutes and thus are willing to give store owners heavy discounts to use advertising space in the premises.
Businesses nowadays use single line led display signs & also high definition LED screens to connect with target audience. While the trend is bringing huge business benefit, it is important to get sturdy & technologically superior digital displays for your store.
Experienced displays manufacturers and suppliers offer fully integrated communications and identity solutions that bring brilliant viewing experience along with big savings of power bill. Also, pay attention to the warranty duration and financing options.
Installing digital billboards to your store is a big business decision; make sure you choose the best displays partner.
There is reason why we live in a world surrounded by signage and display machines. Digital displays bring a variety of advantages to businesses. The same benefits make businessmen invest in scrolling signs and other LED machines. Here are some advantages of digital signs that add to their glory and popularity;
Improving business visibility
Someone at far off distance could not read your brand name or learn about your offerings. But a digital sign put up at some height can certainly catch attention. Motels use digital signs very wisely to inform travelers that they provide accommodation. So, an advertising billboards can make your business more noticeable and thus help in attracting more potential customers.
Better business communication
Every business, whether small or big, has something special to offer its customers. It can be a discount, sale, special deal, quality guarantee or any other thing. Informing target audience about these special attractions is business critical and thus special efforts are required to highlight them. Digital outdoor billboards are used widely by American stores and shops for brand communication. Big firms also deploy such displays on strategic locations for brand building.
Smart advertising communicates with target audience and helps in achieving sales targets. Small and medium businesses use outdoor digital systems to attract fresh footfalls and raise sales numbers. Technology has given birth to umpteen advertising possibilities. Anyone with a little wit & advertising sense can derive benefit from indoor or outdoor LED advertising displays.
Modern displays have limitless possibilities if one keeps an open mind. However, having a feature-rich digital machine is a must for exploring multiple options. Also keep in mind the element of sturdiness and financial viability. Buying from a firm that specializes in fully integrated communications and identity solutions always help.
So, get a digital display and explore new business possibilities.
AD Systems manufactures, installs, and provides maintenance for automated digital systems all over the world. It has been active in the LED displays business for three decades and also provides financing options.
Digital advertising in today’s world is not a simple affair. It asks for thorough planning, gripping concept and of course great displays. Advancement in technology has brought forth various new ideas that can be experimented with to run a successful advertising campaign. While ways of small businesses running promotions and big advertisers going for full-fledged branding can differ, some points can be used by both parties to their benefit. So, here are some ideas for digitally powered advertisement campaigns;
Make advertisements mobile
A stationary display or affordable led billboard can have a limited reach and wouldn’t be able to communicate with people who don’t use that very street. If you want your message to be conveyed to other neighborhoods as well, introducing mobility can be a smart idea. Video cube on top of a truck will have a wider reach as more people will notice it. In case the video message is mesmerizing and makes a strong impact, the benefits will be visible soon. Small businesses not looking forward to big investment at present can go for billboards on buses. With a little creativity, single line LED machines can also be used in buses for branding.
Get creative with billboard
Billboards carry huge potential but deriving maximum benefit requires managing them with a pinch of creativity. Simple billboards can be accentuated with real world elements to create fascinating effect and sometimes even illusions. A bakery known for its cupcakes can use the snapshot of some mouthwatering delicacies in a billboard and can top them with big plastic cherries. While this is one example, technology can bring new and exciting possibilities. LED video displays are a hit amongst small and medium businesses nowadays for their technological advancement and experimentation scope.
Use color to your advantage
Our surroundings are choking with elements trying to convey cues to commuters. In such a scenario, it becomes even more critical for your digital display to stand apart from others in the business. A neutral background goes a long way in giving central idea the required time to make a mark with target audience. Businesses nowadays also experiment with compelling black and white designs to leave a lasting impression on viewers. High quality LED advertising displays are being used to explore technological possibilities.
Make the most of display features
Modern LED displays carry huge potential in terms of features, graphics and video streaming. So, make sure your advertisement makes use of the available functionality. In case you are planning the purchase of a hi-definition outdoor LED, pay careful attention to viewing angles, brightness and remote applications. A good digital advertisement becomes great when audience get a superior viewing experience.
While above ideas come handy in crafting an engrossing advertisement campaign, supporting machines can elevate the whole experience. Go for indoor LED systems or outdoor led digital displays but make sure you get the best displays for your advertisement campaign.
That said, mind your budget. Celebrated automated display brands like AD Systems offer indoor outdoor solutions at competitive prices.
Go for such solutions to make your advertisement campaign a runaway success.
Deriving business benefit from digital signage and displays is not as simple as it used to be. From small to large businesses, everyone is nowadays investing is digital machines. In such a scenario, standing out from the crowd becomes a challenge. If crucial advertisement aspects are left unattended, digital machine can fail to aid sales and garner footfalls. There are some points by paying attention to which a business can make a billboard, signage or display more catchy and effective. Below mentioned are some of them;
In case one is planning to get a digital billboard advertising in place near a highway or busy road, the message needs to succinct enough to seep into the minds of passing motorists. A message too long will never be completely read and the effort, purpose and money invested will eventually go down the drain. If humor can be merged with conciseness, then, there can be nothing better than that. Renowned brands have successfully made use of fewer words to convey strong messages through led advertising displays too. So, there is no reason why it will not work for you.
Don’t overdo creativity
There is creativity and then there is its overdose. While creativity doesn’t require too much time to get the message conveyed, its overdose can make people scratch heads and shrug shoulders. In case you are working on a video advertisement that ask a lot of reasoning from viewers, then, perhaps, it is time to stop and think again. Outdoor signs LED that feature easily understandable business communication with creative touch can convey the message easily to viewers. Creativity is fine at its place and can also earn social mentions but overdoing it can also limit its reach. So, don’t forget to draw a line.
Get the power of more
One or two digital machines will be able to reach out to lesser audience. To really make a big impact and connect with wider set of audience, multiple electronic advertising system need to be brought into use. With multiple machines scattered across a geographical area, the reach of the brand can be widened. Small business owners may be shaking their heads at this but there are plenty financing options available in the market to help them. Big brands opt for this to make sure that their well crafted message reaches wider audience.
Think about product nature
All products or services are not as simple as shoes and clothes. Financial and consultation services make a fine example as they can be a challenge to project through digital advertisement. Billboards obviously don’t qualify as the right solution for advertising such complicated products or services. Hence, one needs to think about digital machines that can serve the purpose. Indoor digital displays or LEDs in the guest or waiting area can be used to stream informative video content.
With planning, presence of mind and careful execution, one can make great use of Indoor digital displays to connect with customer base.
LED advertising displays ask for considerable amount of investment and thus it is important to make every effort to derive maximum business benefit from them. While above points can bring various advantages, one should always keep experimenting to keep finds new areas of improvement.
Digital displays have become an intrinsic part of modern brand communication and advertising. While buying digital display is the obvious first step, there are various other requirements that should accompany the machine to make a worthwhile deal. These elements are not part of the machine itself but could be treated as points that can make the deal worthwhile in the long run. So, here are the 4 things that must come with your digital displays purchase;
Everyone makes tall claims about the sturdiness of their offering. Displays market is no different in this regard. Great value is added to the product when manufacturer attaches a warranty with the product. Sadly, not everyone does it. It pays to buy a product that comes with a warranty. Longer the period of the warranty, the better it is. However, make sure it doesn’t come at an additional charge. There are plenty of established firms that offer nearly 5-year warranty. So, make sure it comes along with your display purchase.
Flawless technical support
Businesses that are new with technological advanced communications and identity solutions often feel the need of technical assistance from time to time. At such occasions, if response time is too high, then, business can suffer. Flawless technical support guarantees that help is there when business needs it. Affordable digital display sign especially take a lot from mother nature and could sometimes ask for help. In such a scenario, quick technical support at no additional cost can save time as well as money.
Reputation for rendering quality
Digital displays are not inexpensive items; they usually come with a hefty price tag. Hence, it is important to choose quality over anything else. Studying company’s reputation in the market helps business owners in buying from the most suitable supplier. Both extensive product portfolio and rich industry experience are the signs that the argued supplier has survived the industry changes. Trust and loyalty are hard to build, and a firm that promises them can always be trusted with digital machines.
On-time delivery and competitive pricing
Evolving digital displays as per client’s needs and requirements takes time but this cannot be taken as an excuse for late delivery of products. On-time delivery is sign of professionalism. Even if the automated display maker is taking care of everything starting from image design to product engineering, project management, manufacturing, and installation, on-time delivery cannot be compromised.
Similarly, assuming that advanced outdoor signs led always ask for a huge amount of investment is also not correct. There is no dearth of digital signage companies that offer competitive prices on their offerings. To make sure that small and medium businesses are able to get the advertising advantage, some seasoned firms also offer financing options.
So, make sure that your digital display arrives with above mentioned points. In case your shortlisted firm misses even one of them, then, just keep on looking!
Share your thoughts and opinions in the comments section.
AD Systems is a affordable led digital displays firm known for its total systems approach that cover image design to product engineering, manufacturing, installation and maintenance. It has been active in the LED outdoor signs business for three decades.